Mauve (from the French form of Malva "mallow") is a pale purple color, which is named after the mallow flower. Another name for the color is mallow with the first recorded use of mallow as a color name in English in 1611. Mauve is more grey and more blue than a pale tint of magenta would be. Many pale wildflowers called "blue" are actually mauve. Mauve is also sometimes described as pale violet. (Ganked from Wikipedia)